I know it’s sad that this is considered “revolutionary” but seriously this is so so so important. Look at what Aerie style and fit expert Jenny Altman said in an interview with ABC News: “We left everything: beauty marks, tattoos. It’s a selling point because our customers represent this great demographic and they don’t get to see what girls their age really look like.” The brand also plans to enhance its website. Soon, when you search for a DD bra, you’ll see an actual, real-live DD-sized woman wearing it. Sort of sad that this feels so revolutionary, but anything that diversifies that headless, B-cup avatar common to most lingerie sites is okay in our book.

I love love love Aerie for comfy clothes and underwear. I am so so so happy they’re doing this.

As an pro-‘Organic’ tumblr, I applaud this.

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